The Armani Group is explicitly committed to ensuring product quality and safety for its customers. Therefore, it is a fundamental right of the consumer to receive all the guarantees that the item purchased is authentic and possesses all the characteristics that this authenticity guarantees. Starting from the Autumn/Winter 2018-2019 season, the Armani Group adopted a new Brand Protection solution that has been progressively extended to all lines, to protect consumers and the Group from forgeries. Certilogo® is a technology based on a special recognition code on each item: anyone can access the Certilogo® certification service from a PC, tablet or smartphone and verify the authenticity of the product.